Hi, I’m Kristi Baxter—coach, mindset master, change partner, advisor, mom, spouse, and friend.
Growing up in a family business taught me firsthand the challenges, nuances and intricacies of leadership and service. These early lessons were complemented by an MBA and a career in marketing and brand management at powerhouse organizations like The Walt Disney Company and Coca-Cola.
But my true calling? Coaching.
My journey into coaching began through executive recruiting, where I discovered the profound connection between people and business. Eventually, I made a bold career pivot to coaching, a move that came with its own set of challenges. Stepping into the uncomfortable forced me to grow and evolve in ways I never anticipated.
Along the way, I’ve:
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Raised children (a deeply humbling and growth-filled experience).
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Faced a health crisis that reshaped my perspective and priorities.
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Learned to embrace life’s constant evolution and become the next version of myself.
Today, I have the great privilege of working with amazing individuals like you. I know what it feels like to second-guess yourself, wrestle with self-doubt and let your version of “not-enoughness” hold you back.
I’m here to help you quiet the noise, step into your brilliance and lead with authentic confidence.